The idea of Earth Day was first proposed in 1969 by peace activist John McConnell. The Iowa native made the pitch at the national UNESCO conference in San Francisco.

It’s only fitting that, four decades later, Barack Obama returns to Iowa to make the push for a greener economy.  Tending to his “political garden” in the state where his presidential ambitions were first “rooted” (I’m finished with the puns now!) the U.S. President is using Earth Day to promote his message for a plan he believes will help alleviate the country’s environment and economic problems.

Everything counts on Earth day from sowing seeds in your backward garden to promoting a national job plan.  The business community is embracing the concept too.  While many are cynical about their role, I think it’s great if it draws attention to the cause.  If they make money while doing it – good for them.

Starbucks in Canada is offering free java today as long as you bring in your travel mug.  After today, you’ll get ten cents off when you bring your own mug.

LUSH Cosmetics has an interesting campaign as well.  Their Seed the Nation Contest encourages us to make a difference in our community whether it’s planting vegetables in the garden or mending a neighbor’s fence.

Whatever you do, have a fantastic Earth Day!